Websites with audiovisual content retain attention for longer than those without. Similarly, promotional stands which use film productions enjoy a much greater interest of visitors.
Higher traffic on your website
Websites of companies which use multiple channels for video advertising content, like YouTube, Facebook and other social media are easier to find using popular search engines. This in effect increases the traffic on the website of your company.
More engaging content
It is a lot easier to remember information viewed and listened to than written content. One click and the information you want to convey is absorbed. With the increasing amount of video content on the internet, companies need to engage the audience to stay competitive.
A lasting investment
Once your video content is created, you can use it multiple times and across multiple channels, such as on a website, social media or at conferences and conventions.